Talent Management Strategy Term Paper Example | Topics and Well Written Essays - 1500 words

Talent Management Strategy - Term Paper Example Conversely, it is through courtesy of proper talent management strategies that organizations have sprang from small corporate fledglings, to reputable multinationals. The blueprints of proper talent management may be seen in the ensuing discourse. Introduction The organization in point is a profit-making business entity which deals in food and beverages. The organization is still in the process of growth and development as it comprises 200 employees, of which 20 are identified as leaders and may be called Swift Foods Ltd. In itself, talent management denotes the anticipation of essential human capital that an organization may need at a given time, then setting a plan and then carrying out that that plan to meet organizational needs. So sacrosanct is talent management in aiming at specific performance target that it has become the science of employing strategic human resources [HR] to strengthen organizational value and to help the organization reach its value. Determining the Key Com ponents of Talent Management, Including Identifying, Assessing, and Developing Talent There are several components of talent management. The first component involves identification. ... Apart from academic credentials, Swift Foods Ltd may use overall individual performance of the potential recruit in the interview, experience and letters of recommendation, among others. Academic credentials for instance will help Swift Foods Ltd ascertain formal skills and expertise an individual candidate possesses, in light of the office to be filled, while experience will help the organization determine the degree of the candidate's ability to perform. Testimonials for instance will help ascertain the behavioral predisposition that a given candidate possesses, in relation to the role that he is to discharge. All these factors will be important in identifying talent since talent is an element compounded by other desirable attributes such as personal traits, skills and abilities. The second component of talent management is the assessment of talent. This involves, setting performance target for an employee and then analyzing his actual performance against the already-set target. It is from this juncture that measures may be taken to uphold and enhance the talent that is extant and to inculcate upon the employee, new talents that are desired in the organization. To develop talent, there are several strategies and approaches that may successfully apply. Swift Foods Ltd can use the compensation management system, where it maintains competitive remunerations while managing payroll costs, total compensation, compensation for planning and awarding and pay-for-performance arrangements. Going by the recommendations that Fayol (2010) makes, the organization can also use global human resources that help maintain and manage core elements of the global workforce- county-specific attributes also included. Swift Foods Ltd may

Personal Development Planning Essay Example | Topics and Well Written Essays - 1500 words - 3

Personal Development Planning - Essay Example One has to follow the right strategies towards reaching that career. One has to attend training and learn all the different perspectives and requirements needed to pursue and succeed in that career. Schooling is an important step that make some understand the historical, current as well as future trends in a certain career (Duffy, 2006, p. 55-7). This way, one is able to reshape and his realign his dreams and find the much-needed motivation to pursue the dream to accomplishment. Mentorship plays an important role in enabling one to create important goals and objectives, and plan on methods to pursue them. The attainment of particular set goals and objectives should always pave way for one to set other goals that are much advanced from the previous goals. A good career provides a reliable and favourable opportunity for a person to actualize his dream. In order to ascertain whether your dreams are being met, it is important o have a plan upon which one can always confirm about the particular progress. This plan is usually referred to as a personal development plan; it usually guides one into achievement of the specific set targets in the line of career and other related aspects. I have chosen to pursue a career in public relations, an area that mostly requires spreading of information between an individual or organisation and the public. Public relations is an important practice in business organizations, public and private institutions as well as the public sector. In the career, a practitioner has to gain necessary and reliable exposure to their targeted audience using topics of public interest and different news items that may not necessarily require direct payment. In a company and other business related practices, public relations is aimed at passing information that is aimed at persuading public investors, partners, employees as well as other stakeholders to maintain a certain perspective about its

Manager Leadership Skills Subordinate Performance Organizational productivity

Manager Leadership Skills Subordinate Performance Organizational productivity The study investigated about the impact of manager leadership skills. The purpose of the research is to highlight the leadership augmentation process for the companies to generate results-oriented, people-focused leaders instead of purely mangers, which they help in improving the subordinates performance, raise retention and morale of the employees, and bring bottom-line results for the organizations. The research linkages between manager skills and leadership skills that help Managers to be aware of their personality traits as a leader, that further assist managers in evaluating the subordinates performance and organization effectiveness. The research rationale is all about Managers leadership skills in reality have any influence or not to enhance the subordinate performance and organizational productivity. For the study, Judgmental Sampling has been used; deliberately handpicked individuals from the population based on our knowledge and judgment and conducted both Focus- Group and Questionnaire tool as our primary source of data. We arranged a focus group in IXLMS organization and questionnaire survey tool in SOFSOL organization. Total of 54 respondents participated which comprises of both managers subordinates from different departments. In-depth questions were asked and the responses were recorded. The data that was gathered is analyzed by the use of mathematical tools such as tables, percentages and pie charts. This allows us to obtain quantitative data that can help in the analysis of our hypothesis. T-Testing of hypothesis was conducted which resulted that there is an impact of Managers leadership skills to enhance the subordinate performance and organizational productivity. To increase subordinates satisfaction, performance, and organization productivity, in this research Managers are suggested to give prominence efforts on their leadership skills instead only rely on manager skills and companies should also work on this as employees are the leading key factors of any organization, they, therefore, have to come up with the strategies of encouraging their employees and make them willing to grant as much time in leadership skills as they do in management skills. TABLE OF CONTENTS CHAPTER ONE Background of the Topic and Statement of the Problem INTRODUCTION Organizations must be certain that every employee carry out to the best of their ability and delivers significant value to the business but in todays economy its critical to get the most efficiency from every employee.  Ã‚   One main issue that almost every business resist with is the challenge of dealing with employees performance. Great organizations know that measuring their accomplishment with people both customers and employees is just as important as measuring the achievement of their financial bottom line. Great organizations focus on two bottom lines instead of just one. In these organizations, developing loyal customers and engaged employees are considered equal to good financial performance. Upper Management at these organizations know that in order to succeed they must create a encouraging environment for employees, which results in better customer service, which leads to higher income. There are many elements that go into creating a victorious organization like customer focus, different marketing strategy, and passionate employees etc are the factors that come to mind but the one place that organizations should focus on first is leadership skills of the mangers. Thats because leadership is the succession that drives the other factors. Developing impressive leaders is the key to organizational success. One of the mainly common sources of low productivity in any organization and deprived work ethic is the lack of leadership skills in their managers. When the managers of the companies keep going with the appropriate coaching of leadership skills, they are able to quickly reach the levels of confidence and competence needed to increase productivity to meet requirement. With suitable leadership style, managers develop new skills more rapidly and begin to donate sooner to the bottom line.   Leaders help subordinates to achieve astonishing results. They lend a hand others to develop eagerness and passion for their work as well as higher self-esteem and more self-confidence. When given the leadership skills to give work direction, goal setting, coaching, performance evaluation, active listening, feedback, and practical problem solving employees experience fewer disturbances and more success. Mentoring high-potential ability and giving employees the resources to grow into competent and confident, leaders creates a conduit for organizational growth. Over a period of time by receiving the appropriate leadership skills, mangers can reach the levels of self-reliance and competence that enable them to increase their productivity and success of the organization. Without the proper leadership skills, most mangers end up achieving only a temperate level of performance on key tasks instead of pushing through to the highest level possible. The question then is for organizations to develop their mangers to reach higher levels as quickly and proficiently as possible, thus improving productivity and overall business performance. STATEMENT OF PROBLEM The research rationale is that leadership of the manager is the key factor in influencing employee performance and organizational success. This study is to highlight the leadership development process for organizations to create results-oriented, people-focused leaders instead of simply mangers, that they improve subordinates performance, increase retention and morale, and deliver bottom-line results. The objective of the research is to find that: Do employees know there is a difference in a leader and a manager? Do really manager have any leadership skills in them or not? What managers think about leadership? Do mangers believe in developing team members into individual who can complete pre determined goals? How leadership skills effect the overall organization productivity? Managers leadership skills in reality have any impact to enhance the subordinate performance and organizational productivity or not? The research questionnaires also highlight the ways that managers can improve his/her leadership skills and motivate the employees to perform their best that boost the organization productivity. SIGNIFICANCE OF THE STUDY The research will foster managers to develop their skills as a leader. If one relies only on being a manager, hell never instigate subordinate to give their very best and increase organizational productivity so good managers should think like leaders within their orb of influence. Leadership skills are vital in an organization. It enhances organization productivity. The manager cannot get the job done on time by employees unless he/she has good leadership skills. Leadership is mostly about being one-self and preserving one personal legitimacy. Most mangers are not born with leadership skills so they can develop their leadership skills through this research as it highlighted the importance of personal progress, thinking innovatively, caring for people and also having the will to become a leader. Effective leadership skills among managers are not only avoid delays, misunderstandings, confusion or distortions of facts during uncertain situations but also establishes harmony in the organization environment. SCOPE DELIMITATION The research is designed to illuminate the impact of leadership skills of a manager on subordinates performance and organizational productivity. The study is conducted in the natural environment with the minimum interference of researcher with the normal flow of events. All the expenses and barriers will be kept in consideration while designing this research. As time was a major constrain in this exercise, so within this short time frame the focus group methods and online questionnaire survey helped us in getting fairly dependable data from two organizations i.e. IXLMS and Sofsol. Both companies are emerging business solution providers. DEFINITIONS Bottom line its an organization net earnings, net income or EPS (Earnings per share). Leadership a crucial management skill is the ability to encourage a group of people in the direction of a common goals. IXLMS Its a company name, an emerging business solution provider. Sofsol Its a company name. Non-Contrived If the research is completed in the natural environment where work carry on normally. Judgmental Sampling The sample based on the researcher thinking who they think would be suitable for the study. Questionnaire Tool A questionnaire is a research instrument consisting of a sequence of questions that help in collecting the information from respondents. Focus Group a research in which a group of people are asked about their observations, views, ideas and attitudes towards a concept. It is usually qualitative research. Null Hypothesis It is normally offer a general or default position, such as that there is no relationship between two measured facts, or that an imminent treatment has no effect or no impact. T-Test A t-test is a statistical hypothesis test in which the test statistics go after a students t distribution if the null hypothesis is carried. OJT OJT stands for On-the-Job Training which is a form of training received in a normal working work place. CHAPTER TWO Research Method and Procedure RESEARCH DESIGN METHODS The research is designed in a way that all aspects of interest as well as efficient data collection are kept under consideration. It is also to cover the entire important facet related to managers leadership skills that help in improving the employees performance and organization productivity. 2.1.1 Purpose of the Study The study is descriptive research in nature. The purpose is to discover the impact of the leadership skills of a manager thats helps in enhancing the employees performance and improving the organization structure in terms of its productivity. 2.1.2 Study Setting It is a field study as it examining the effect of leadership skills. The study setting is non-contrived in nature. 2.1.3 Unit of Analysis Unit of analysis are two organization IXLMS and SOFSOL. Both are business solution providers. RESPONDENTS OF THE STUDY The respondents can easily be identified. Our respondent includes Managers and Subordinates working in IXLMS and Sofsol organizations. To have a diverse sample, we choose individuals, belonging to different departments (like Finance, IT, Administration, sales and HR) having different functional responsibilities. We have categorized the target population into following two groups according to their role in an organization: Managers Subordinates 2.2.1 Sampling Frame The samples are selected from HR repository of each of above mentioned organizations. 2.2.2 Sampling Procedure For our study, we have used Judgmental Sampling we have purposely handpicked individuals from the population based on our knowledge and judgment. Also, we have obtained the information from a very specific group of people for which this method is most feasible. We have chosen limited number of people that have expertise in the area being studied. 2.2.3 Sample Size The sample size for this exercise estimated to be 54 respondents which include both managers and subordinates. RESEARCH INSTRUMENT The instruments include the primary and secondary sources of the data. Primary Sources We choose both Focus- Group and Questionnaire tool as our primary source of data. We have arranged a focus group in IXLMS organization and questionnaire survey tool in SOFSOL organization, where individuals from different departments participated. In-depth questions were asked and the responses were recorded. The reason being the Focus Group discussions on a specific topic at a particular location and at a specified time, it gives the opportunity to capture spontaneous responses. This focus group unstructured responses reflect the genuine opinions, ideas and feelings of the respondents about the topic under study. Whereas the questionnaire survey will be a useful step as to encapsulate the answers/responses in a pie chart and bar chart form. The online survey questionnaire is floated in SOFSOL organization for collecting data from managers and subordinates. The responses results are shared in chapter 4 and the survey can be viewed online by following the links: For Managers: http://tiny.cc/ManagersSurvey For Subordinates: http://tiny.cc/DirectsSurvey The questions were designed in such a way that it allows free flow of information from the minds of our target population. This allows us to attain quantitative data that can help in the analysis of our hypothesis. The questionnaire will help in investigating the related matters of the research, which includes all the related questions about the manager and subordinates that reveals the major aspects of the leadership skills. 2.3.2 Secondary Sources The Secondary sources include the following: Newspapers, Books, articles, magazines Other Publications like company reviews. World Wide Web, Internet TREATMENT OF THE DATA The analysis will be done on the basis of the data gathered by visiting the organization IXLMS, SOFSOL and information that revealed by them. The data that is gathered will be analyzed by the use of mathematical tools such as tables, percentages and graphs. T-Testing of hypothesis will be conducted in order to know the impact of leadership skills on subordinate performance and organizational productivity. CHAPTER THREE Review of Related Literature Studies 3.1 LOCAL LITERATURE There are many duties predictable of a leader. Leadership is not only about being the face man. It is not only about bestowing orders. It is not even about grasp the blame. Good leadership is a challenging, all rounder role that want commitment, skill, intelligence and most important of all, leadership qualities and abilities. All managers want to have good quality subordinates. A lot has been on paper about this topic. It is not only about the power of the boss, but in many cases, it is about the gift to lead. Leadership is so very different from being dominant. Some bosses believe that good leadership means that they set a good example. If they put a good example, they are good leaders. I think that is a little too simplistic. If you desire good subordinates, you must first be a good leader. That leadership expands too many aspects of your interaction with and your management of the people. When you first begin working, you are skilled to toe the line, that your boss is always right; my way or the highway. Abruptly, if you want your people to imagine out of the box, the easiest technique to achieve this is, dont generate the box in the first place. You are inquired to think out of the box. For a moment this happens that you select someone as your leader. He is going to be your direct light and fetch you across the desert. You rejoice your new leader. Then the party is over and the journey begins. What happens? If this were a democratic system, then the leader sets a direction, say, south, and everyone votes on it. If it were Moses, he just ups and moves on and everyone follows. One is a leader, the other is a coordinator. Do you own a car that is red on the front and polka dotted pink behind? You would if you allowed your 3 year old girl to decide on half the colors. If you did not paint the back polka dotted pink, she will be unhappy. At some point, a leader has to take responsibility for his decisions. Everyone will have their own beliefs. A good leader understands and accepts that. To be firm that everyone shares exactly the same opinion and everyone to have the same decision, is not factual leadership. When we consider of leaders, we think of someone who has vision. He has the big depiction. He knows where he is going away. Leaders are not essential. This might appear as a surprise, but it is true. A good manager require not be a good leader in some situation. You would see this most often in large, technical organizations. Management is about competence and effectiveness. Leadership is about motivation and vision. Leaders deal with public. Managers deal with procedures. Which is why, to be a good leader, you need to have a good level of people handling skills. There are some foremost leaders who simply bull-doze their way through the team. In a disaster situation, that might work. But it can only be continued for a short while. Imagine yourself under the oppression of your supervisor, day in and day out; would you place for it? To be a good quality leader, you need to understand your people. But to be a great leader, you need to not only understand them, but to know how to bring out the best in them. Before you can encourage and motivate, you need to understand. However, if you stop at merely understanding them, but not knowing how to bring them to the next level, then you are a unlucky leader. Managers are power figures. They must be followed. They are in their positions through seniority, loyalty to the company or a million other reasons good and bad. Leaders, on the other hand, are people whom the group prefers to follow. They may have no organizational authority, but they motivate the group with their vision and obsession. Sometimes, when natural leaders appear, managers feel threatened, especially if its their group that is concerned. A good manager knows how to use and control the normal leaders. I would like to suggest that for anyone to be a good leader, there are certain basic competencies that are desirable. A lot of focus has always been put on the personality of a leader, the tasks and the roles f a leader. These are important or not important, depending on what theory you pledge to. However, I would suggest that there are some basics that any leader must have. This is despite of the leadership type, leadership style and so on. There are basic competencies that a leader should to have. I have tried to sort them out and have put them into five basic competencies: technical competence operational competence financial competence people competence strategic competence A manager basically directs resources to complete prearranged goals or projects. For example, a manager may connect in hiring, training, and scheduling employees in order to attaining the work in the most efficient and cost effective manner probable. A manager believes in a failure if he/she is not able to complete the project or goals with effectiveness or when the cost turns out to be too high. On the other hand, a leader within a company build up individuals in order to complete preset goals and projects. A leader build up relationships with his/her employees by building communication, inducing images of success, and by bring forth loyalty. 3.2 FOREIGN LITERATURE There are several definitions of leadership, and the term leadership could mean different things to different people (see Bass, 1990 and Rost, 1993). There was evidence that leadership is a function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential (Bennis, 2003; 1989). Moorhead and Griffin (1998) suggested that leadership could be defined in two terms of both process and property. As a process, leader is the use of non-coercive influence to direct and coordinated the activities of group members to meet a goal. As a property, leadership is the set of characteristics attributed those who are perceived to use such influence successfully. 3.2.1 Leadership Personality Qualities and Traits Researchers and scholars present a number of leadership personality traits (see Atwater and Yammarino, 1993; Kirkpatrick and Locke, 1991). In this study, however, seven leadership factors were chosen to measure the subordinates performance outcomes. Based mostly on Dubrin et al. (2006) work, the traits seem to be relevant to subordinates performance. Dubrin et al. (2006) indicated that it is important for the leader to be realistically self-confident. A leader must project his/her self-confidence to the group. Self-confidence is not only personality characteristic; it also refers to the personality trait a person exhibits in a number of situations. It is akin to being cool under pressure. A person is a self-confident leader when he or she retains composure during a crisis (Dubrin et al., 2006). Emotional stability refers to the ability to control emotions to the point that ones emotional responses are appropriate to the occasion (Dubrin et al., 2006). Emotional stability is an important leadership trait because group members expect and need consistency in the way they are treated. The effective leaders are generally calm, confident, and predictable during a crisis (Goleman, 1995). Initiative or being a self-starter refers to taking action without support and stimulation from others, and it also related to problem-finding ability (Dubrin et. al., 2006). As conceptualized by Kirkpatrick and Locke (1991), initiative refers to the proactive side of leadership. Rather than just reacting to events, effective leaders make choices and take action that leads to change. A leader is also someone who facilitates change it therefore follows that a leader must be flexible and adaptable enough to cope with change (Dubrin et al., 2006). Corporate leader must be able to adapt to changes. Flexibility, or able to adjust to different situations, has long been recognized as an important leadership characteristic. Almost for all followers, it is desirable for the leader to be enthusiastic (Dubrin et al., 2006). Group members tend to respond positively to enthusiasm, partly because enthusiasm may be perceived as a reward for constructive personality trait. Dubrin et al. (2006) also indicated that leaders displayed their sensitivity and empathy to influence others and to show that the leaders understand their group members. This type of sensitivity to others means understanding whom the group members and what their position on issues is, and how to best communicate with and influence them (Dubrin et al., 2006). Communication skill is another essential leadership requirement. However, managers spent at least 80 percent of every working day in direct communication with others people. In other words, 48 minutes of every hour in spent in meeting, on the telephone, or talking informally while waling around. The other 20 percent of typical managers time spent doing desk work. The communication is an important job of managers (Drft, 2000). 3.2.2 Subordinates Performance: Effectiveness and Productivity Manager can use motivation theory to help satisfy subordinates need and simultaneously encourage high work performance. Draft (1999) suggested that motivation refers to the forces either within or external to a person that arouse enthusiasm and persistence to pursue a certain course of action. There are many meanings of job satisfaction which are defined in many ways, and increasing subordinate satisfaction is important for organization. Yoder (1959) defined job satisfaction as the degree to which employees feeling that he or she like or dislike in work and working condition. Beer (1964) said that job satisfaction is the employees expectation that affection the job, organization, colleague, and working condition. Robbins (2003) suggested that job satisfaction is the degree to which employee feel positively or negatively about their job. It is an attitude that response to work itself, compensation, supervision, co-workers, job security, and advancement opportunity. Muenjohn and Armstrong (2001) found that leadership influences employee satisfaction. Employees are more satisfied when their managers are good leaders. This includes motivating employees to do a good job, striving for excellence or just taking action. Many people may be confused what the difference between effectiveness and efficiency is. Scholars defined effectiveness as the degree to which an organization realizes its goals, while efficiency is a more limited concept that pertains to the internal working of the organization and is defined as the amount of resources used to produce a unit of output (Moorhead and Griffin, 1998). It is leaders responsibility to ensure that their subordinates can achieve a high level of both effectiveness and efficiency. Managers or leaders have been aware it important that their firms maintain high levels of productivity. Productivity of an organization is a primary determinate of the firms level of profitability and, ultimately, its ability to survive (Griffin, 1996). Griffin (1996) said that in a general sense, productivity means an economic measure of efficiency that summarizes what is produced relative to the inputs used to produce them. 3.3 COMPANY LITERATURE People are 4 times more capable than we think, but only if they unleash their full potential of creativity, innovation, productivity, motivation commitment. Organizations are public systems where human resources are the most important factors for success and efficiency; they need efficient managers and employees to attain their goals. The victory or failure of an organization is decided by human beings, thus management is anxious with this human resources matter. In other words, a companys human resources can be the distinguishing factor between success and failure. It is for this reason that there is great importance on the leadership of managers. Good manager direct subordinates to work effectively in the direction of organizational goals and targets. Organizational success in obtaining its goals and objectives depends on managers leadership skills, traits and behavior. By using appropriate tactics managers can affect subordinates job satisfaction, commitment and productivity. Organizational values can be viewed as a series of managerial attitudes, behaviors, characteristics and skills based on individual, leadership interests and reliability of employees in different situations. The managers leadership ability to adjust him with changing environment internally or externally and lead a group of subordinates to work together in the workplace is the key to success. Employees at every level of their job make feel about whether they are appreciated and privileged from important way that come from their work environment, particularly those that come from the leaders in a straight line over them. The managers leadership skills and subordinate employees job satisfaction has for all time given high importance in the company. Job satisfaction is linked to the feeling of employees and can be partial by leadership factors of their supervisor or employer. 3.3.1 Competencies Are Growing From Leading Individuals to Organizations Leading in successively larger framework from individuals to groups to organization-wide efforts, need successively better sets of competencies. For example, core competencies are the least needed in leading others, whether other individuals, in groups or organization-wide efforts. To actually be effectual at leading other individuals, people should have the core competencies plus certain other competencies to lead individuals. 3.3.2 Issues of Identifying Competencies Desired by Leaders The exact competencies i.e. knowledge, skills and abilities that a person desires in order to lead at a specific time in an organization depend on a variety of factors, including: if that person is leading one other individual, a group or a large organization, The degree of leadership skills that person already has, That persons fundamental nature and values, competencies should be selected that are in accord with that nature and those values, if the group or organization is for-benefit or non benefit, new or long-established, and large or small, The actual culture or values and associated behaviors of whoever is being guided. The above deliberation can make it very difficult when trying to decide what competencies someone should have in order to be a good leader. Maybe thats why leadership training programs in institutions typically claim a set of standard competencies. Leadership is a main issue or the challenge in the growth of groups, organizations and states. 3.4 SUMMARY OF THE LITERATURE REVIEW Employees plays significantly important role to drive in the organization achieve its goals and employees performance effects directly to the companys outputs. However, keep up a good performance and motivating workers are not the easy things to do and that the responsibilities of managers to lead control, guide, and monitor their followers or subordinate performances. Organizations may endeavor to satisfy employees by offering sufficient compensation program, safe and friendly work environment. But, the subordinate could not have the good and efficient performance without the good leader. If the company would like to achieve its goals and targets, it must have a good leader or effective leader because of the leader holds responsible for failure or the success of the whole organization and leaders hold the liability for the performance of the individual and group within the organization. It is also emphasis that the subordinates satisfaction, productivity, and effectiveness can be influenced by the leadership personality traits of the manager. Manager motivation or encouragement towards subordinates which is one of the leadership skills also has an effect on the productivity of the organization. 3.5 AREA FOR FURTHER STUDY Due to limited resources the research will be restricted in finding the impact of manager leadership skills on subordinate performance and organizational productivity in Karachi two organizations only; In order to broad the scope of the project one can discover the correlation between the leadership factors and subordinates outcomes as well. However to obtain the best available result further projective techniques such as time series analysis and regression will be used to project the findings of the study in different organization overall in Pakistan. CHAPTER FOUR Presentation Analysis 4.1 CRITERIA FOR THE ANALYSIS We employed two survey tools (Focus group and Questionnaire) for gathering data, and following are the Qualitative (used for Focus Group) and Quantitative matrixes (used for Questionnaire Survey tool) developed on that data. 4.2 QUALITATIVE ANALYSIS In order to quantify the qualitative data gathered through the focus group participants, as per the responses collected I have generalized the results in each of the following category as follows: 4.2.1. Personality Traits Personality traits defines how directs and managers analyze their personality with respect to leadership. The respondents response was 100%in this case. They all believed that their managers have the necessary traits to become a leader. 4.2.2. Practice leadership

Weakness in Molieres Tartuffe :: Tartuffe Essays

Weakness in Tartuffe      Ã‚  Ã‚  Ã‚   The play "Tartuffe", by Moliere, is a work that was created to show people a flaw in their human nature. There are two characters who portray the main flaw presented in the play. Both Madame Pernelle and Orgon are blinded to the farces of Tartuffe and must be coaxed into believing the truth. The fact that Orgon and Madame Pernelle are too weak to see the truth is an important theme of the play. The most obvious weakness shared between Orgon and Madame Pernelle is gullibility. The trait of gullibility can be seen as a family trait as suggested in an essay on "Tartuffe" : "His mother shares his capacity for self-delusion even after Tartuffe has been found out ("We cannot always judge by what we see")" (Weals). Orgon believes because Tartuffe claims to be a man of God he should put everything he has into Tartuffe's hands. He proves how much he believes this after Damis tells him that Tartuffe was flirting with Elmire. From this accusation Orgon replies to Damis: "I disinherit you; an empty purse / Is all you'll get from me - except my curse!" (III, vii , 68). Madame Pernelle shows the family trait that she shares with her son when she states: "He's a fine man, and should be listened to."(I, i ,44), while speaking of Tartuffe. Although they share this trait throughout the play, Orgon's eyes are finally opened at the end of the play while his mother is still held by the farce of Tartuffe. Although Tartuffe is portrayed as the main character of the play, Orgon is the character who should really be paid attention to the most. As suggested in an essay on "Tartuffe" audiences who concentrate on the character who titles the work may miss the author's point: "...vitriol and spleen vented on one man suggests that Moliere's satire of Orgon, nevermind Tartuffe, was steeped in truth." (Smaje). Orgon is the character who represents the weakness in human nature. This weakness is shown throughout the play. Orgon is so willing to entrust everything he has into the care of Tartuffe. He places Tartuffe above the well being of his family. When he returns from his trip and asks Cleante how the household was while he was gone, Cleante tells him that his wife had been very sick. Orgon's odd response is, "Ah. Weakness in Moliere's Tartuffe :: Tartuffe Essays Weakness in Tartuffe      Ã‚  Ã‚  Ã‚   The play "Tartuffe", by Moliere, is a work that was created to show people a flaw in their human nature. There are two characters who portray the main flaw presented in the play. Both Madame Pernelle and Orgon are blinded to the farces of Tartuffe and must be coaxed into believing the truth. The fact that Orgon and Madame Pernelle are too weak to see the truth is an important theme of the play. The most obvious weakness shared between Orgon and Madame Pernelle is gullibility. The trait of gullibility can be seen as a family trait as suggested in an essay on "Tartuffe" : "His mother shares his capacity for self-delusion even after Tartuffe has been found out ("We cannot always judge by what we see")" (Weals). Orgon believes because Tartuffe claims to be a man of God he should put everything he has into Tartuffe's hands. He proves how much he believes this after Damis tells him that Tartuffe was flirting with Elmire. From this accusation Orgon replies to Damis: "I disinherit you; an empty purse / Is all you'll get from me - except my curse!" (III, vii , 68). Madame Pernelle shows the family trait that she shares with her son when she states: "He's a fine man, and should be listened to."(I, i ,44), while speaking of Tartuffe. Although they share this trait throughout the play, Orgon's eyes are finally opened at the end of the play while his mother is still held by the farce of Tartuffe. Although Tartuffe is portrayed as the main character of the play, Orgon is the character who should really be paid attention to the most. As suggested in an essay on "Tartuffe" audiences who concentrate on the character who titles the work may miss the author's point: "...vitriol and spleen vented on one man suggests that Moliere's satire of Orgon, nevermind Tartuffe, was steeped in truth." (Smaje). Orgon is the character who represents the weakness in human nature. This weakness is shown throughout the play. Orgon is so willing to entrust everything he has into the care of Tartuffe. He places Tartuffe above the well being of his family. When he returns from his trip and asks Cleante how the household was while he was gone, Cleante tells him that his wife had been very sick. Orgon's odd response is, "Ah.

Case study of Boeing Dreamliner Essay

Critical Facts: Boeing is the world’s largest manufacturer of military and commercial aircraft, which was founded in 1916 by William Boeing and Navy Engineer Conrad Westervelt in the name of Pacific Aero Products Company in Seattle, which after active participation in World war-I was renamed to Boeing Airplane Company (Frederick, 2014). Boeing produced several hundreds of B-17 Flying fortress during World War II which became the U.S Bomber. In 1950’s Boeing faced a tough competition from its opponent McDonnell-Douglas which was good at manufacturing propeller aircraft. Due to the increased reputation of its competitor, Boeing entered into the field of manufacturing commercial Jet-aircrafts in a full-scale (Frederick, 2014). Boeing, after its full-scale entry into commercial aircrafts modelled aircrafts such as 707, 727,737,747,767. The letters of the series from 707 to 777 begins with seven in terms of publicity aspect. Among these aircrafts 747 is the jumbo-jet and 777 is an aircraft designed by completely relying on computer technology. For each and every aircraft it had released in the commercial market, it opted for model rejuvenation (Frederick, 2014). Boeing with an intention of creating additional value to its customers and their passengers by developing an innovative aircraft launched the program of 787 Dreamliner in 2003. Boeing’s value creation strategy for the passengers was to reduce the time of journey and make their travel experience better by re-designing the aircraft and offering new comforts. Dreamliner 787 is designed with some advanced features like it is made of 50% of composite material, light weight, nonstop flights between any pair of cities without any hauls in travel (Zimmerman & S.Tang, 2009). Boeing Dreamliner with the 50% use of composite material benefitted in two distinct ways of Fuel Efficiency and Easy maintenance due to which it is free from rust for several years. Fuselage and wing mostly comprises of composite material rather than the traditional material (Aluminum). Manufacturing of Dreamliner 787 involved a new supply chain process of outsourcing major extent of the components and assembling all these components by Boeing at their assembling hall. These made several Tier1 suppliers to get involved in these project such as Spirit, Kawasaki, Alena and Vought (Boeing  Corporation, 2014). Because of complexity in supply chain system and lack of Information system collaborating all the suppliers involved in the project of Dreamliner 787, made Boeing to undergo some hassles which resulted in delay of first flight for a period of 27 months and its delivery to the customer for a time of 40 months. This overrun resulted in huge investments of $11 billion more than the planned investment on the Dreamliner 787 Project (Zhao, 2012). Analysis: Boeing as to increase the Performance of 787 Dreamliner, introduced a complex supply chain process, which integrates the best aerospace companies all around the globe to design the critical components of 787. Also it had changed its manufacturing model from a vertical model to a global partner model. With the implementation of these new strategies Boeing want to reduce its cost and time in development, as a result of rising its market share than that of its competitors. Boeing after moving to the new global partner model faced several problems. As the supply chain process is spread all over the world Boeing got into trouble of coordinating with its partners. The big risk in this model was Boeing had to ensure that all the partners involved in 787 manufacturing are visible to the information provided and also it should have access of the information about its vendors in order to ensure that they are capable of delivering on-time (Danning, 2013). Boeing as a part of new supply chain process it spread its components manufacturing all over the world. So as to get coordinated with its vendors and in the process of obtaining information from them it introduced a new communication web-based tool developed Exostar supply chain management solution. Because of this tool, Boeing wanted to collaborate its partners planning schedules and progress in work so as to ensure that no delay in manufacturing. But Exostar which opted by Boeing posed problems during its runtime. Also as a part of cultural difference and due to lack of trust on other suppliers some of the vendors involved in 787 design did not input accurate and timely information. As a result of this inaccurate information Boeing had not discovered the problems at the early stages and in a timely fashion (Zhao, 2012). Boeing during 2003 lost its share value to Airbus which is a strong opponent to it (Boeing Corporation, 2014). In order to regain its value in the market Boeing decided to design an aircraft by enhancing its customers.  So in the process of designing a new aircraft Boeing decided to use composite carbon fiber instead of regular aluminum to an large extent which had not been implemented in the past. Because of this composite fibers Boeing estimated to decrease the cost of travel for its passengers and to increase fuel efficiency. But this step backfired in getting air bubbles on the skin of fuselage and nose during assembling of aircraft which resulted in delay of 787 Dreamliner (Pearlson & Saunders, 2013) Boeing in the process of reduction in time and cost it opted a supply chain process in which it adopted from Toyota. Toyota manufactures its products with short development life cycle with minimal risk and cost. Boeing in the same perception of minimal risk and cost opted this process. But this resulted Boeing into deep risks by lack of accurate information and improper delivery by its ven dors (Pearlson & Saunders, 2013). The 787 Dreamliner involved lot of technical and non-technical innovations which had not been implemented in any of aircraft manufacturing such as 70% of composite material replacing aluminum, Lithium ion batteries, new systems of electrical is a huge task to achieve. While dealing with such complex and huge innovations one should involve in maximum extent of the project but whereas Boeing opted for minimal involvement by relying on its Tier1 suppliers. This resulted of increase in costs and timeline of aircraft delivery (Danning, 2013). As a part of establishing its market share with no longer duration it implemented global manufacturing model which involved maximum extent of outsourcing its components design which left Boeing just with assembling the aircraft. This resulted workers at Boeing in fear of their jobs in trouble lead to strike for 3 months. Because of this strike it lost lots of money due to no production of work (Michael, 2012). Conclusion: The aforementioned problems are some of the main reasons of Boeing Dreamliner 787 is not delivered on time. While starting a new project with such huge innovations and risks every firm would be cautious by following certain steps that helps the project to run in a smooth phase without any complications in which Boeing failed to do so. Recommendations: While adopting a certain process from other organizations or firms it is better to know the principles and rules that are involved and need to examine the process implementation. I would recommend if Boeing would have  followed the same implementation process as of Toyota with pre-defined steps it would have saved billions of dollars which would have lead Boeing into top aerospace industry While implementing a new supply chain process it is always better to have face to face coordination rather than coordinating through computers or on relying through some technology. I would recommend although information entered through computer will be for future purpose but as the process is globally spread out it would have been better if Boeing have send its employees, engineers and skilled workers to have spy on its suppliers or vendors. For any industry that is going to develop new product with innovative material instead of traditional material it is the responsible of that industry to perform research and experiments so as to get some analysis of the innovative material and to be cautious of the problems that arise in the future. If Boeing would have done the analysis on using composites in major part of aircraft production then no delays due to rise of air bubbles on fuselage section and on nose section. I would have recommend to hire high skilled workers who are having experience in aircraft industries and dispatch them to vendor location for the guidance of vendors to follow certain rules and regulations or the standards followed Boeing. As the project involved more amounts of risk factor I would suggest Boeing would have been involved in every phase of project completion, so as to get correct updates and to speed up the work than deadline estimated, which would have resulted in rise of fame and reputation of Boeing for producing aircraft at very cheap cost than estimated. References: Anupindi, R. (2011, 10 10). Case study:Boeing’s Dreamliner. Boeing Corporation. (2014). Boeing. Retrieved from Boeing 787 Dreamliner: http://www.boeing.com/boeing/commercial/787family/background.page? Danning, S. (2013, 1 28). What Went Wrong At Boeing? Frederick, P. (2014). VIEW AMERICA WHAT TO SEE. In P. Frederick. view america. Michael, A. J. (2012, 10 25). Boeing :787 case analysis. p. 15. Pearlson, K. E., & Saunders, C. S. (2013). Managing and Using Information Systems. John Wiley & sons. Zhao, Y. (2012). Why 787 Slips Were Inevitable. p. 16. Zimmerman, & S.Tang, C. (2009). Managing New Product development and supply chain risks. Supply chain forum, 14.

School Counselors and Child Abuse

The objective of this research paper is to determine how well school counselors, who are human service providers and mandated reporters of child abuse, know how to detect abuse and whether or not this skill has an effect on them actually making a report. As mandated reporters, school counselors are not prepared to detect signs of child abuse and their lack of preparedness is a directly correlated with their low levels of reporting.Unfortunately, it is a cold fact that child abuse exists all over the world, but fortunately educators and individuals in human services are beginning to open the eyes of many individuals about the power they have in prevention, intervening and changing the lives of those affected by the horrid effect of child abuse. A group of individuals that can have a superb effect in empowering those affected by abuse are school counselors. Because of their interactions with children and their families, they can be influential in recognizing and reporting child abuse. With the right training and tools they can make a world of difference.There is very little research on school counselors and their abilities in recognizing and reporting child abuse. The research that does exist shows a need in extensive training in recognition child abuse and what to do thereafter. School counselors reported knowledge that they are mandated by law to report suspicion of child abuse, but lacked confidence in their ability to detect and report child abuse. Training is necessary in undergraduate/graduate schooling and as a professional in order for a school counselor to be fully effective as a mandated reporters.According to the National Child Abuse and Neglect Data System, (NCANDS), which collects and analysis data from child protective services, 3. 3 million child abuse reports were made in 2009 of which three fifths of the reports were made by Running Head: SCHOOL COUNSELORS AND CHILD ABUSE 3 mandated reports such as doctors, teachers, daycare providers, counselor, etc. who because of the nature of their job have contact with these children. 3. 3 million reports were made in United States in the year 2009 and it is unfortunate to say that perhaps millions more abuses occurred but went on unreported.To report or not to report, that is the question that many individuals ask themselves when in a possession were they might hold vital information. There are times when individuals who have vital information right in front of them but see right thought it because of the lack of knowledge and experience. An often happy and extrovert child might begin to show sudden signs of melancholy and introversion due to being sexually abused by a family member, but a professional who works with the child on a day to day basis, for example, a teacher or a school counselor may not be able to detect these changes in character and as a result make no reports.The duration of time that children interact with school officials and administrators often times equal and ev en exceed the amount of time that they spend with family members. At times children and certain school officials form bonds that are fused together by trust and respect and due to the trust that has been formed, often times these officials gain insight about these children’s lives. One school official that needs to build rapport with a child in order to best service that child, is a school counselor.Since rapport is usually built between child and counselor, one would assume that the counselor would be able to detect child abuse right away, but it is evident through my readings that school councilors are in desperate need of guidance themselves. Though they are there to guide others, school counselors lack the confidence and knowledge when it comes to detecting and reporting child abuse cases; weather it be neglect, emotional abuse, sexual abuse or physical abuse physical Running Head: SCHOOL COUNSELORS AND CHILD ABUSE 4 abuse. According to Bryant (2009), 86. % of the 193 par ticipants in his study reported that they gained knowledge about child abuse reporting through experience at work and not necessarily through training. Goldman and Padayachi (2005) study looked at school counselors and their reporting behavior and whether or not they needed any further training. Just as Bryant (2009) study concluded that further education and training was necessary, Goldman and Padayachi (2005) study also reported that 95% of the participants in the study suggested that they needed more training in how to handle and deal with children and sexual abuse.The latter researchers did their study in Australia, where child abuse laws differ from one state to another. For example in New South Wales, it is mandatory by law for school officials to report any suspicion of child abuse. It was not always the case in New South Wales though because reports by school personnel of child abuse greatly increased from 11. 4% to 24% once the new law took into action. In Queensland were t he research study was conducted, school personnel were not mandated by law to report suspicion of child abuse.According to Goldman and Padayachi (2005) school personnel in New South Wales were being trained more intensively about neglect and child abuse because of the mandatory reporting laws. So, could it be possible that school personnel are not trained as intensively and excessively because there is no law indicating that suspicion of child abuse be reported? Would it be fair to say that people are reporting because it is mandated by law? Or are people reporting more because they have more training in dealing with child abuse? Is it an issue of law, ethics or knowledge?In order to determine whether or not school counselors consider certain situations as abuse or not, Goldman and Padayachi (2005) created four hypothetical Running Head: SCHOOL COUNSELORS AND CHILD ABUSE 5 situations where a child is interacting with a counselor and in all four situations the degree of detail the ch ild reveals is different, for example, in one situation a child â€Å"draws a picture of a man and makes vague statements about a bad man, but does not make any specific statements about being sexually abused† (Goodman and Padayachi, 2005), and in another situation, a girl tells her school counselor and her grandmother that she is being sexually abused. School personnel are suppose to rate the degree of suspicion from â€Å"substantial† to â€Å"no reason.According to the results, the degree of suspicion was from substantial to moderate, which indicates that the 122 participants were well aware of what signs to look for in sexual abuse. Majority of participants were able to detect child abuse, but were unlikely to report their suspicions when asked if they would report it if the child denied of being sexually abused. This can indicates that suspecting and reporting do not necessarily go hand in hand, especially in a state were reporting is not mandated by law. Accordi ng to Bryant (2009), the number one reason the participants in his study indicated that they would report suspicion of child abuse was because of law; which goes back to, are people reporting because of law, knowledge, ethics?It seems to me, to be more in favor of the law; but either way, if children’s lives are being saved; would it matter if it’s because of law or ethics? Probably the answer would be no, until people’s perceptions are changed. Being able to recognize signs of abuse in a hypothetical situation can vary greatly with the degree of confidence that a person has of his or her skills in recognizing signs of abuse. In Bryans (2009) study, participants were confident in their ability to recognize signs of physical abuse but were not as certain in their abilities to recognize emotional abuse; perhaps because physical abuse if much more Running Head: SCHOOL COUNSELORS AND CHILD ABUSE 6 observable, which indicates that much more training is needed in reco gnizing the more discrete signs of abuse.In Goodman and Padayachi (2005) study, the participants were asked about their confidence level of their knowledge of sexual abuse, and only â€Å"less than 10 per cent of the school counselors in Queensland were completely confident in their knowledge of symptoms to identify sexual abuse, while a considerable portion of them, 47 per cent, had little confidence, and 37 per cent had no confidence† (Goodman and Padayachi, 2005). The literature that was used in this research project proves that school counselors are not prepared to identify signs of child abuse; especially emotional abuse because signs of emotional abuse are a lot more discrete than physical abuse.Some research shows that school counselors are able to detect signs of child abuse but are less likely to report child abuse if a child denies being abused. In order to facilitate better understanding of child abuse in terms of detecting signs of abuse whether it is emotional or physical, colleges need to better prepare students before they start working as school counselors. School districts also need to have mandated training for incoming and ongoing school counselors. In order to help school counselor with becoming more assertive reporters of child abuse, school districts need to have mandatory training and colleges need to have courses that prepare students in how to report and the importance of reporting child abuse.

Below is Not an Attributive Adjective

Below is Not an Attributive Adjective Below is Not an Attributive Adjective Below is Not an Attributive Adjective By Maeve Maddox The word below is used as a preposition and as an adverb, but never as an attributive adjective. At least, that is what I believed until I received this email from a reader: Have you written about the current use (or, rather, misuse) of below? People are saying, â€Å"Please read the below information and send your reservation,† etc. Sure enough, a quick Web cruise provides numerous (international) examples of the phrases â€Å"below information† and â€Å"below form† from sites run by universities, health services, local governments, and newspapers: To facilitate the application process, please read the below information  completely. After reading the below information, please apply.- Virginia Tech graduate school. Please read the below information carefully before using the old Vocals Syllabus in your exam.- Rock School (UK). For data classifications and handling please read the below information provided by Purdue University.- Purdue University. If you already participate in CAQH: Please complete the below form and submit it (or any questions) using the contact information below.- Molina Healthcare. Please read the below information to help with the application process.- City of Buffalo, New York. Please read the below information to see which option suits you.- The Sydney Morning Herald (Australia). In each of these examples, the word below should follow the nouns and not stand in front of them. The OED defines this use of below as follows: below adverb: Lower on a written sheet or page; hence, later in a book or writing; at the foot of the page. When an object is present, below is a preposition: Read the information below the dotted line. (The object is â€Å"the dotted line.†) When no object is present, below is an adverb: He was asked to sign his name on the line, but he wrote it below. In a construction like â€Å"Read the information below,† the word modified by the adverb is not stated. O’Conner and Kellerman  at Grammarphobia offer this suggestion: It might sometimes help to imagine an unstated word like â€Å"located† or â€Å"positioned† in there somewhere: â€Å"the offices on the floor [located] below.† Merriam-Webster muddies the waters in the entry for below as an adverb by placing the word adjective in parenthesis beside the word adverb: be ·low adverb (or adjective). Paul Brians (Common Errors in English Usage) regards the below + noun usage as an oddity: When calling your readers’ attention to an illustration or table further on in a text, the proper word order is not â€Å"the below table† but â€Å"the table below.† Although it is common to see above placed before a noun in this way, doing it with below sounds very strange to most speakers of standard English. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Spelling Test 1"Replacement for" and "replacement of"Writing a Thank You Note

Hr Management Essay Example

Hr Management Essay Example Hr Management Essay Hr Management Essay CASE ANALYSIS Case:Dependable Cleaners Time Frame:6 Months – 1 year Statement of the Problem: 1. What are the major HR problems that Marie Luna is facing in this company? 2. What performance management system should Marie adopt for her company? Describe how this system will work. 3. Prepare a performance evaluation form that form that she can use for her service employees. Areas of Consideration: ?The company now has a staff of 420 employees located in different areas ? There are two shifts for the service employees and supervisors, 8:00 am – 4:00 pm and 4:00 pm – 12:00 midnight. Both shifts have their similar task given. ?Mr. Luna pays men more than women since he believes that they have families to support, that women have their spouses who contribute to the family income. ?Workers seem to spend a lot of time socializing and smoking outside the building ? If Mr. Luna believes that an employee has done extraordinary job, he would give this employee a cash bonus at the end of the year. Employees still do not really understand how their performance is measured, what constitutes good performance and how the bonus is decided. Alternative Courses of Action: 1. Marie needs to provide an equal distribution of salaries based on the task given to them and the number of hours the employees rendered in a service. For example, a laundry service employees whether they are male or female, single or married, have the right to received a justified pa yment based on the service and time they provide into their company. . Marie needs to provide a business rules and regulations that could strictly be implemented to control the performance of the employees. 3. Marie must provide a fair and balanced assessment of an employee’s performance annually, semi-annually, quarterly, depending on her preferences 4. Analyze the satisfaction levels and the self-perception of productivity of employees from their business. Increase in satisfaction can lead to increase in productivity. 5. Marie must learn to communicate organizational goals and objectives, reinforce individual accountability for meeting those goals, track individual and organizational performance results. It involves of planning, coaching and reviews. Recommendation:Marie must provide fair and balanced assessment of employee’s performance and business policies. She must provide business mission, vision, goals and objectives for the succession of their business. She also needs to analyze employees satisfaction, for an increase of satisfaction may lead to increase in productivity. Conclusion: As an HR manager like Marie, she has responsibility for all of the functions that deals with the needs and activities of the organizations people including employee’s development, employee relations, performance management, coaching, policy recommendation, salary and benefits etc. The effective Human Resources management is about the clear definition of the goal of the department, the good knowledge about the HR Roles and Responsibilities in the organization and designing the right mix of HR Jobs as the duties can be fulfilled. PLAN OF ACTION Areas of ConcernObjectivesStrategiesActivitiesPeople InvolveTime FrameBudgetIndicator 1. HR Dept / EmployeesEmployees productivityPerformance rating Performance evaluationManagement Hr Employees SupervisorQuarterlyP30,000100%Supervisors, Managers, HR 2. PoliciesManage and control resources such as people, equipments etc. Implementing Rules and Regulations in all areasProvide necessary rules and regulationHR Management Employees StaffMonthly adjustments if necessaryP10,000100% HR/ Heads 3. StaffEmployee’s Satisfaction for quota achievements made. Service rated by customers and monthly income of a specific business branchBranch Quota provided for service rendered by the group employed for such branchService employees including supervisor, laundry service employees, seamstresses Etc. MonthlyP2,000/Staff100% Area Heads/ HR 4. PayrollTo provide proper distribution of payrollSalary based on minimum wages/ tasks Provide excellentHeads, Accountant HR, All employeesMonthly adjustments if necessaryP10,000100% of accountant

Homeschooling in New York State

Homeschooling in New York State In New York, you will find homeschoolers from all backgrounds and philosophies. Homeschooling may not be as popular as in some other parts of the country perhaps because of the large number of select private schools and well-funded public school systems. Homeschoolers themselves run the gamut from the deeply religious to those who choose to teach their own children in order to take advantage of all the learning resources the state has to offer. According to the New York State Education Department (NYSED), the 2012-2013 numbers for homeschooled children in the state between the ages of 6 and 16 outside New York City (which keeps its own records) totaled more than 18,000. An article in New York Magazine put the number of New York City homeschoolers for roughly the same period at nearly 3,000. New York State Homeschooling Regulations In most of New York, parents of students who are subject to compulsory attendance regulations, between the ages of 6 and 16 must file homeschooling paperwork with their local school districts. (In New York City, Brockport and Buffalo its 6 to 17.) The requirements can be found in the state Education Department Regulation 100.10. The regs specify what paperwork you must provide to your local school district, and what the school district can and cant do in terms of overseeing homeschoolers. They can be a useful tool when disputes between the district and the parent arise. Quoting the regulations to the district is the quickest way to resolve most problems. Only loose guidelines are given as to what material should be covered math, language arts, social studies including U.S. and New York State history and government, science, and so on. Within those topics, parents have a lot of leeway to cover what they wish. Getting Started in New York Its not hard to get started homeschooling in New York State. If your children are in school, you can pull them out at any time. You have 14 days from the time you start homeschooling to begin the paperwork process (see below). And you do not have to get permission from the school to start homeschooling. In fact, once you begin to homeschool, you will be dealing with the district and not the individual school. The districts job is to confirm that you are providing educational experiences for your children, within the general guidelines set out in the regulations. They do not judge the content of your teaching material or your teaching techniques. This gives parents a lot of freedom in deciding how best to educate their children. Filing Homeschool Paperwork in New York (Note: For a definition of any terms used, see the Homeschooling Glossary.) Heres the timetable for the back-and-forth exchange of paperwork between homeschoolers and their school district, according to New York State regulations. The school year runs from July 1 to June 30, and every year the process starts over. For homeschoolers who start midyear, the school year still ends on June 30. 1. Letter of Intent: At the start of the school year (July 1), or within 14 days of starting to homeschool, parents submit a Letter of Intent to their local school district superintendent. The letter can simply read: This is to inform you that I will be homeschooling my child [Name] for the coming school year. 2. Response from the District: Once the district receives your Letter of Intent, they have 10 business days to respond with a copy of the homeschooling regulations and a form on which to submit an Individualized Home Instruction Plan (IHIP). Parents are allowed, however, to create their own forms, and most do. 3. Individualized Home Instruction Plan (IHIP): Parents then have four weeks (or by August 15 of that school year, whichever is later) from the time they receive the materials from the district to submit an IHIP. The IHIP can be as simple as a one-page list of resources that may be used throughout the year. Any changes that come up as the year progresses can be noted on the quarterly reports. Many parents include a disclaimer like the one I used with my children: Texts and workbooks listed in all subject areas will be supplemented by books and materials from home, the library, the Internet and other sources, together with field trips, classes, programs, and community events as they arise. More details will appear in the quarterly reports. Note that the district does not judge your teaching materials or plan. They simply acknowledge that you have a plan in place, which in most districts can be as loose as you like. 4. Quarterly Reports: Parents set their own school year, and specify on the IHIP what dates they will submit quarterly reports. The quarterlies can simply be a one-page summary listing what was covered in each subject. You are not required to give students a grade. A line stating that the student was learning the minimum number of hours required for that quarter takes care of attendance. (For grades 1 through 6, its 900 hours per year and 990 hours per year after that.) 5. Year-End Evaluation: Narrative evaluations one-line statements that the student has made adequate academic progress according to the requirements of Regulation 100.10 are all that is needed until fifth grade, and can continue every other year through eighth grade. The list of acceptable standardized tests (including the supplemental list) includes many like the PASS test which can be given by the parents at home. Parents are not required to submit the test score itself, just a report that the score was in the 33rd percentile or above, or showed a years growth over the previous years test. Students can also take tests at the school. Since parents are not required to submit paperwork once the child reaches age 16 or 17, its possible for those wishing to minimize standardized tests to only have to administer them in fifth, seventh and ninth grade. The most common disputes with districts occur with those few who refuse to allow the parent to write their own narrative assessment statement or administer the standardized test. They can usually be resolved by finding a homeschooling parent with a valid teaching license to provide one or the other. High School and College Students who homeschool through the end of high school do not receive a diploma, but they have other options to show they completed the equivalent of a high school education. This is particularly important for students who want to go on to earn college degrees In New York State since showing some form of high school completion is required to receive a college degree (although not for college admission). This includes both public and private colleges. One common course is to request a letter from the local district superintendent stating the student received the substantial equivalent of a high school education. While districts are not required to supply the letter, most do. Districts usually ask that you continue submitting paperwork through 12th grade to use this option. Some homeschoolers in New York earn a high school equivalency diploma by taking a two-day standardized test (formerly the GED, now the TASC). That diploma is considered the same as a high school diploma for most types of employment as well. Others complete a 24-credit program at a local  community college, while still in high school, or afterward, that grants them the equivalent of a high school diploma. But no matter how they show high school completion, both public and private colleges in New York are welcoming to homeschool students, who are generally well-prepared as they go on into adult life. Helpful Links New York State Education Department Codes, Rules, and Regulations include information on homeschooling, compulsory attendance, student employment, and other issues.NYHEN (New York State Home Education Network) is a free online support group open to all homeschoolers. It includes a website with easily-accessible information on state regulations and several email lists where parents can ask questions and get advice from experienced homeschoolers (including, occasionally, me!).LEAH (Loving Education at Home) is a statewide Christian-only membership organization with local chapters throughout the state. It presents two homeschool conferences every year. Participants are usually asked to sign a Statement of Faith before participating in LEAH activities.PAHSI (Partnership for Accurate Homeschooling Information) is a New York City-based group offering information on homeschooling in the city and state.

Response Essay Example | Topics and Well Written Essays - 250 words - 17

Response - Essay Example When establishing a character, it typically takes more than recurrence (Garver, 1994). Character matters mostly when individuals think on the people who are in the public eye. For actor Charlie Sheen, in spite of film credits including Young Guns and Platoon, he got a hard-drinking ethos after the uncertain behavior of the character he acted on Two and a Half Men came over to his real life catastrophically. On the other hand, even though Tim Tebow has been the Heisman Trophy winner for the NCAA football championship twice, his ethos and fame owe more or less as much too undisputable displays of his Christianity belief. This belief is seen when he performs a kneeling gesture on the field referred to as Tebowing. As it is seen, endorsements are brought by fame. Despite this, he is on Jockey’s underwear and Nike’s payroll that clothed him fully in his advertisements. In conclusion, ethos are seen to be creating quick and at other times desirable connections between arguments and audience. We mostly see different individuals and groups defending and making claims and certainly ask ourselves if we should pay attention to these individuals or groups and if we can put our trust in them (Garver,

Why is the study of racism, sexism and other systems of oppression Essay

Why is the study of racism, sexism and other systems of oppression important in understanding gender relations - Essay Example It is a fact that understanding the intricate nature of gender relations becomes phenomenally simple if they are studied in combination with various oppressive behaviors that may be quite vibrant in the society. Facts and discussion presented in this paper are basically meant to illuminate the reality of the claim that â€Å"gender relations can be easily comprehended by both sexes leading to safe workplaces and friendly domestic environment, if racism, sexism, etc. are satisfactorily studied and understood.† Racism means that there exist profound differences between the people of different groups relating to their capacities and abilities, and depending entirely on their race. This unjustified thinking pattern deeply influences gender relations and mutilates the social roles of both men and women. Both sexes find it increasingly difficult to communicate with each other in a society fraught with racist behaviors. This difficulty in communication leads to poor relationships bet ween men and women both at workplaces and in private lives, thus leading to marred gender relations. Sexism also heavily impacts gender relations owing to the groundless belief that one sex is superior to another in every possible way. Such a negative societal behavior leads to an unbalanced society because the roles played by both sexes are equally important and praise-worthy in regards to maintaining a societal structure.

Nursing Education Assignment Example | Topics and Well Written Essays - 750 words

Nursing Education - Assignment Example et al. First Published : November-December 2008 Introduction The department of nursing is evaluating nursing student’s capability of appraising scientific articles using evidence based teaching methods. These articles reveal three stages of teaching how to appraise scientific articles. For instance, there is the formulation of a question, searching for relevant evidences, and significant appraisal of the evidence (Oermann, 2007). The synopsis The nursing department applies the three steps by giving the students two scientific articles to evaluate. The students are organized into discussion groups. In addition, they discuss the articles with their lectures. Finally, both the students’ discussions and the examination results reports, recommend that method of appraising scientific articles (Smith-Strom & Nortyedt, 2008). Consequently, Smith-strom argues that, this discovery improves the student’s attitude towards apprising scientific articles thus the critical appra isal of articles. Sewell, a specialist in computers, informatics, nursing (CIN), conducts research on the impacts of the decision process, based on evidence. He researches whether the decision can improve the passing rates of national council licensure examinations in the Bachelor of Science nursing option (Engelmann, et al., 2008). These articles, further indicates that, the processes can also apply in other nursing sections irrespective of their mission and the number of students (Mastrian, 2011). In his article, he also examines the key components that significantly contribute to success in nursing programme. The article also discovers new lessons and opportunities for detailed assessment methods. These articles explore the way of achieving excellence in nursing education (Gaberson, 2009).They also provide that the key features of excellence in nursing offer a strong foundation for an outstanding performance thus excellent services. These features guide nursing education programs for their self-actualization. Additionally, such foundations’ features translate to the nature of candidates, the type of the faculty, assured improvement in quality, and curriculum teaching and evaluation strategies (Sewell, Culpa-Bondal & Colvin, 2008). A sample of a research question about the evidence based programs and teaching is shown below. Is there a need for a change in diagnosis and care planning? The research design Collect internal data about diagnosis and care planning then compare with an external data. Connect the problem with intrusion and outcomes using Nursing Intervention Classification (NIC) and Nursing Outcomes Classification (NOC). Create the best verification by a text review and vital appraisal of accessible research in diagnosis and care planning. Merge the research evaluation results with qualitative statistics, medical finding, and contextual data. Evaluate system feasibility; consider patient benefits and threats of implementing diagnosis care. D evise a change in the current diagnosis practices. Lastly apply and maintain the change in the diagnosis care practice. The research setting Five experimental assessments are conducted in four nursing centers. The project starts in 2012, which gives a good context for the research. The researchers, the nurses, the patients, and the agencies that deal with nursing services perform the experiments. The research starts with the assessment of one of the nursing schools. In addition, similar assessments occur in other nursing schools.

Amplifier Coursework Example | Topics and Well Written Essays - 1250 words

Amplifier - Coursework Example Therefore, practical amplifiers will have finite distortion and minimal noise with which they will invariably add to the said signal (Bishop 98). An exception is given to the cases where the amplifier is a transducer, which means that the amplifier shifts the types of signals from one point to another. Types of Amplifiers The mainstay of any electronic circuit will certainly be the amplifier (Bishop 18). Classification of amplifiers is broad, but the best way in which amplifiers can be classified is in relation to the input and output of each amplifier. In order for the amplifier to have some gain, it means that the scale of the input and output signal to the amplifier will have some degree of variation. The definition of it can be summarized as the quotient of three aspects, i.e., the power, the current and also the voltage. Furthermore, the gain will also be in terms of the output or the input signals of either the voltage or the power in any amplifier (Satyam and Ramkumar 32). In cases where the gain is undefined, it implies that the input and the output signals in an amplifier are almost the same in terms of unit signals; thus, in most cases a good example will be the decibel which has the same format described. This is not the case on a usual basis as there are other cases of amplifiers that do not follow this procedure like the transconductance amplifier. For the gain to occur in an amplifier, many dynamics will have to be given special attention. These dynamics that will have to be put into consideration as an amplifier will include aspects such as the power source for the amplifier, the impedance on load in relation to the said amplifier and also the amount of the voltage going through the amplifier (Bishop 33). Some other amplifiers that cover all these aspects will have the impedance meant specifically for the transfer of power within the amplifier. Driven by the desire to have a high quality result, amplifiers will have their impedance used together as output and input signals in the amplifier. Most researches indicate that the best way to effectively use an amplifier will be having the input and output circuits placed in a linear manner. This will enable the amplifier to have a constant gain while it is being in use. York asserts that the inconsistency of the gain in an amplifier will imply that the resultant signal is always altered, thus meaning that the resultant effect will be very poor quality (56). This sometimes is not the case in other amplifiers that find the variation and the inconsistency of the signals very useful. The most common types of amplifiers are the electronic ones, and with electronic amplifiers there are different and unique types underlying the common electronic amplifiers. Case in point are the electrical amplifiers that can be found in the household appliances such as the vacuum cleaner, and also in other home appliances such as stereo and television systems. In order to get different types of amplifi ers that use the electronic circuit, below are a few examples. Power Amplifier When it comes to power amplifiers, there have been different descriptions with each of the description having relevance to the way that a power amplifier can be used, or the purpose of the usage. In one instance, the amount of energy is the most crucial aspect in the power amplifier as it will be the determining factor when it comes to the

Establishing a Technical College Dissertation Example | Topics and Well Written Essays - 3500 words

Establishing a Technical College - Dissertation Example The paper tells that the fundamental objective in any country in the world is to enhance different aspects of development namely political, social, and economic development. One of the keys to achieving this objective is to improve the quality of education in a given country as well as an access to these learning opportunities. Growth of national income in a country often relates to education. Quality education entails the availability of the teaching and learning resources, their equitable distribution, meeting the educational standards, meeting the needs of the students, and meeting the societal needs through providing required expertise. Various socio-economic factors can bar some potential members of the society from realizing their full potential to serve the country. This is a drawback not only to the individual but also to the entire nations and explains why the issue should be a national and global concern. The benefits of education to the society can be realized if there is an evident public investment in education. The established institutions of learning should provide adequate knowledge and skills to the learners that can easily be integrated into the different applications in the field. All these can be realized through an effective system of education in a given country. There is need to have an education system that ensures continued student progression to higher education institutions to equip them with the skills required in the society. This is thwarted, though, by the limited positions in these institutions of higher learning especially in the underdeveloped countries like Ivory Coast. Besides, not every individual in the primary schools qualify to proceed to secondary schools and neither can every student here qualify for university entrance. There is a need to establish alternative institutions that can absorb these students who have not been absorbed at higher levels. In this literature review, the writer focuses on the scholarly articles that discuss the theories on factors affecting education in a given country. Evidence is also short from other reports. The strategies that are appropriate in managing the arising social issues are also examined. The review is concerned with an identification of the central issues that affect the quality of education in a given country and an integration and generalization of these concepts. It will consider how these factors apply to the local context in Ivory Coast. The literature review involves qualitative methods of research and the researcher will not be neutral but will be bias towards his understanding of the factors affecting education. It may not be possible to exhaust all the scholarly articles addressing this issue even if it is narrowed down to the local context in Ivory Coast. As such, the researcher has opted to use representative sample of articles in academic databases that cover this topic in order to generalize the concept. The articles are analyzed according to t he key issues they focus on. Problem Definition Cote D’Ivoire (or Ivory Coast) is one of the developing nations in the West African region that was a former French colony. The country enjoyed positive economic growth and political stability after independence under the leadership of her first autocratic president Felix Houphouet-Boigny (The Economist, 2010). However, the political stability ended with the death of the founder. The country currently has a poor underdeveloped economy owing to the political unrest and violence that has hit the country in the past. In 2010, the country’s population was 19.7 million; a population growth rate of 2%, a GDP of $22.8 billion, GDP per capita of $1,154, and a GDP growth rate of 3.0% (World Bank, 2011). The country has

Case 3 Essay Example | Topics and Well Written Essays - 1000 words - 1

Case 3 - Essay Example Secondly, Beaver was inspired by the success of the Chegg book rental Company where he worked in course of his studies. Thirdly, the fact that there was no book Rental Company operating near the Campus where Beaver studied made Beaver to spot the opportunity of starting a books rental Company. Although there is looming changes and challenges in book rental industry, continued growth in the Beaver’s Company is still achievable. The following are the three main ways in which Beaver’s TXT Book Rental’s can maintain exponential growth rate despite the imminent changes and challenges in the business. Firstly, the Company can maintain its exponential growth rate by giving high quality services to their customers; to maintain its high growth rate, the Company should give better services to their customers than their rivals. Through the excellent services, therefore, the Company would be able to maintain high level of sales, thus maintaining its exponential rates. Secondly, the Company can maintain its high rate of growth by being innovate and coming up with new ways of increasing their sales; for instance, the Company can come up with new innovate marketing strategies meant to reach more customers, thus increasing sales. Thirdly, TXT Book Rental’s can maintain its exponential rate of growth by diversifying. Although TXT Book Rental’s was founded with the exclusive aim of renting books, there is nothing wrong with the Company diversifying and coming up with different services or products so as to boost its profits, thus maintaining its exponential growth rate. Going forward, the following should be TXT Book Rental’s strategy. To begin with, given the fact that the whole book industry is undergoing a rapid digital revolution, the TXT Book Rental’s Company should not be left behind, but they should also join the digital

Establishing a Technical College Dissertation Example | Topics and Well Written Essays - 3500 words

Establishing a Technical College - Dissertation Example The paper tells that the fundamental objective in any country in the world is to enhance different aspects of development namely political, social, and economic development. One of the keys to achieving this objective is to improve the quality of education in a given country as well as an access to these learning opportunities. Growth of national income in a country often relates to education. Quality education entails the availability of the teaching and learning resources, their equitable distribution, meeting the educational standards, meeting the needs of the students, and meeting the societal needs through providing required expertise. Various socio-economic factors can bar some potential members of the society from realizing their full potential to serve the country. This is a drawback not only to the individual but also to the entire nations and explains why the issue should be a national and global concern. The benefits of education to the society can be realized if there is an evident public investment in education. The established institutions of learning should provide adequate knowledge and skills to the learners that can easily be integrated into the different applications in the field. All these can be realized through an effective system of education in a given country. There is need to have an education system that ensures continued student progression to higher education institutions to equip them with the skills required in the society. This is thwarted, though, by the limited positions in these institutions of higher learning especially in the underdeveloped countries like Ivory Coast. Besides, not every individual in the primary schools qualify to proceed to secondary schools and neither can every student here qualify for university entrance. There is a need to establish alternative institutions that can absorb these students who have not been absorbed at higher levels. In this literature review, the writer focuses on the scholarly articles that discuss the theories on factors affecting education in a given country. Evidence is also short from other reports. The strategies that are appropriate in managing the arising social issues are also examined. The review is concerned with an identification of the central issues that affect the quality of education in a given country and an integration and generalization of these concepts. It will consider how these factors apply to the local context in Ivory Coast. The literature review involves qualitative methods of research and the researcher will not be neutral but will be bias towards his understanding of the factors affecting education. It may not be possible to exhaust all the scholarly articles addressing this issue even if it is narrowed down to the local context in Ivory Coast. As such, the researcher has opted to use representative sample of articles in academic databases that cover this topic in order to generalize the concept. The articles are analyzed according to t he key issues they focus on. Problem Definition Cote D’Ivoire (or Ivory Coast) is one of the developing nations in the West African region that was a former French colony. The country enjoyed positive economic growth and political stability after independence under the leadership of her first autocratic president Felix Houphouet-Boigny (The Economist, 2010). However, the political stability ended with the death of the founder. The country currently has a poor underdeveloped economy owing to the political unrest and violence that has hit the country in the past. In 2010, the country’s population was 19.7 million; a population growth rate of 2%, a GDP of $22.8 billion, GDP per capita of $1,154, and a GDP growth rate of 3.0% (World Bank, 2011). The country has

Estee Lauder Essay Example for Free

Estee Lauder Essay The company sells a variety of beauty and hair-care products and currently employs 31,300 people. Over the course of its lifetime, the company has bought or merged with many famous beauty brands. Some of the more recognizable companies that are a part of the Estee Lauder family include: Clinque, Aramis, La Mer, Origins, Bumble and Bumble, Aveda, and Bobbi Brown. In 2006, they were marketing their products to over 130 countries, and in September, they made agreements with the popular designers, Coach and Missoni, to create their fragrances. Also in 2006, Estee Lauder sold their makeup line, Stila, as it was not generating enough revenue. In 2007, they acquired Ojon, a popular Canadian hair-care company, but sold their Rodan + Field brands. Sales began growing tremendously in China and Russia and helped the company’s overall sales grow nine percent from the previous year. The company also announced that Frabrizio Freda, originally from Proctor and Gamble, would become their future president and chief operating officer starting in 2008. In 2008, Estee Lauder hired Omnicon Media Group’s M2M as their advertising agency in twelve different countries including places in Europe and Asia. During 2008 Estee Lauder also introduced their Time Zone Line and Wrinkle Reducing Moisturizers which were clinically proven to reduce the skin’s visible age. The company also opened up a brand new facility in Ontario for manufacturing and development. Situational Analysis: During the months of September, October, November, and December, Estee Lauder advertised the following products: Double Wear Lipstick, Advanced Night Repair, Double Wear Makeup SPF 10, Bold Volume Lifting Mascara, and Sensuous by Estee Lauder (perfume). The most popular items advertised were the Double Wear Lipstick, which ran three different magazine ads, and the Advanced Night Repair which was featured several times on the fourth cover page of magazines and in promotional company emails. Situational Analysis: The features of the Double Wear line include the option to choose liquid or powder makeup, the ability to create desired coverage, and a wide range of shades for every skin type. The advantages of the Double Wear line are the twelve to fifteen hour staying power and that makeup is comfortable to wear and silky smooth to the touch. The benefits of the Double Wear line are that the products contain SPF-10 and once the makeup is applied, there is no need for touchups. The features of the Advanced Night Repair are that it prevents future aging damage from occurring and it reduces damage that has already been done to skin. The advantages of the Advanced Night Repair include over twenty-five years of research behind the formula, Estee Lauder’s exclusive Chronolux Technology, and it has over 20 patents worldwide- so you can’t find it anywhere else. The benefits of Advanced Night Repair are the dramatic reduction in the visible signs of aging on the face. Estee Lauder sells a variety of beauty care products besides the ones that are advertised. They sell makeup for the face, eyes, and lips, along with tools such as makeup brushes, makeup remover, and nail polish. They also sell many skincare products for different needs, such as firming, age-prevention, anti-wrinkle, moisturizers, and the evening out of skin tone. They also have a luxury line called Re-Nutriv that contains an assortment of makeup and skincare that contain real gemstones within their formulas. Estee Lauder also sells fragrances for men and women. Many gift sets that contain a mixture of skincare, perfume, and makeup are also offered for reduced prices. Estee Lauder’s target market is defined by several categories, the broadest being females. This is due to the fact that most of Estee Lauder’s products are catered towards females. Since many of Estee Lauder’s products involve anti-aging, their customer should be interested in preserving their youth; therefore, the target market age is a more mature woman, in her thirties or older. The income of these women can range from average to a high income, as the prices of their products range from $20 to $1000. Two consumer categories from VALS II that describe the Estee Lauder target market are Achievers and Actualizers. Achievers want premium products which Estee Lauder can offer them. They like to try a variety of products, and even though they may brand hop, Estee Lauder knows they will come back due to their high quality products. Actualizers make the most money so Estee Lauder looks to them to buy their luxury line, ReNutriv, which can cost up to $1000 for an 8. 4 ounce jar of creme. The Actualizers also like technology, so the company tries to attract them by advertising the science behind their new formulas, such as the Chronolux Technology used in their Advanced Night Repair. Two Retail Target Markets that pertain to Estee Lauder’s target market are Classic and Update. Estee Lauder caters to the Classic Market’s needs by offering exceptional service at their sales counters in specialty stores. The salespeople are very knowledgeable and are willing to help customers find their perfect makeup match or skincare problem solver. The Classic Market also does not care whether or not a product is on sale, which is a reason why Estee Lauder rarely puts items on sale and is able to charge more money for products. The Update Market is more fashion forward group who want to keep up with trends. Estee Lauder advertises mainly in women’s fashion magazines in order to catch the attention of this market. Since the Update Market favors shopping in department stores, Estee Lauder puts their sales counters in stores like Macys, and Lord and Taylor. They also put their counters up in more upscale department stores, such as Bergdorf Goodman and Nordstrom. One of Estee Lauder’s competitors is Lancome, who is a part of the L’Oreal brand. Lancome offers similar products and services as Estee Lauder and at competing prices. Lancome even has an equivalent of Estee Lauder’s Advanced Night Repair which is called Genifique. Both companies advertise mainly in the same magazines, and therefore have the same target market. Lancome also has sales counters in the same department stores as Estee Lauder and the two are often located near each other. They also offer similar gift sets at reduced prices and have the same â€Å"free gift with purchase† sales promotions. Development of Creative Strategy: Estee Lauder’s advertisements in magazines are usually two pages or are on the second and fourth cover pages. In American magazines, the advertisements are all bleed ads and their backgrounds are very dark colors, usually a navy blue or black. For instance, the Double Wear Lipstick, Sensuous by Estee Lauder, and Double Wear Makeup SPF 10 ads all have a black background. All of the Advanced Night Repair advertisements have a navy blue background and also have a picture of a DNA ladder behind the photograph of the product. However, in the November 2009 issue of U. K Cosmo, the company’s advertisement for their Bold Volume Lifting Mascara has a golden yellow background. The product (Bold Volume Lifting Mascara) was also only advertised in the U. K issue. No other advertisements for the product could be found in an American magazine. The text on all of the makeup magazine ads is white. The headline, â€Å"Estee Lauder†, is always in all capital letters and is either on the very top or very bottom of the ad. The Double Wear Makeup ads always contain â€Å"Estee Lauder† (headline) on the bottom left page under the picture of the model. The text on the perfume ad for Sensuous was in purple, and was probably due to the fact that the shirt that the model was wearing was white. The headline of this ad was also in the middle of the page, which was very unusual compared to every other ad ran in this time frame. All the advertisements that contain a model seem to have the same one: a beautiful, skinny, pale-skinned, brunette with bright blue eyes and long, lightly wavy hair. This model is seen in every ad except for Advanced Night Repair. The model is always located on the left page. She may also be on the right page, but there will always be a picture of her on the left page as well. This is seen in the Double Wear Lipstick ad where the left page is mainly taken up by the model’s head and then the same model is also shown in profile which spans on to the right page. This same model also appears in email advertisements from the company and is also featured in the Virtual Makeup Tool on the Estee Lauder website. No matter when or where the product was advertised, the graphics remained the same. In the Advanced Night Repair ad, a large picture of the serum is splashed across the page. In the Double Wear Lipstick ad, five lipsticks in various shades are in the bottom right corner. In the Sensuous ad, the eye is first drawn to the model, who takes up the entire page. The perfume bottom is located in the bottom right corner and is not instantly noticeable. In the Bold Volume Lifting Mascara ad, there are four mascara tubes and one brush located in the bottom right corner. The Double Wear Makeup SPF-10 ad contains pictures of a compact filled with pressed powder, and two liquid foundations again located in the bottom right corner. The Double Wear Lipstick line ran three different ads during this time period. The three ads were exactly the same except the sub-headlines and amplifications were different. In the September and October ads, the sub-headline read â€Å"12-Hour Staying Power. New Double Wear Lipstick†. In the December advertisement, the sub-headline read, â€Å"Double the Wear, Double the Color. New Double Wear Lipstick†. There was only one difference between the amplification in the September and October advertisements. This difference was that only in October was the price of the lipstick shown. The amplification for it read, â€Å"$22. 00 suggested retail price†. The December ad’s amplification was completely different from the prior two, but still mentioned the same features, advantages, and benefits. All of these ads had the same action to take which was â€Å"shop now at esteelauder. com†. There is not much white space on these ads. The most noticeable white space would be on the back page of the Sensuous ad. The headline, Estee Lauder, is at the top in a large font. At the very bottom of the ad is a picture of the Sensuous gift box that takes up the bottom forty percent of the page. In the middle of this ad, the sub-headline, â€Å"Wrap her in warmth and luxury. Seductive Destination 82. 50, Worth over 120. 00†, is centered and there is a great deal of white space around it, which allows the eye to focus on it. The objectives of the ad campaigns were to be informative and persuasive. Because both the Advanced Night Repair and the Double Wear Lipstick were new products, Estee Lauder wanted to make sure people knew about them. These were the two products they pushed the most in this time frame. Both products’ ads had more text than some of their older products in order to explain their features more clearly. Advanced Night Repair’s ad dedicated most of its space to several paragraphs explaining how the serum fixes damage caused by the environment and a person’s genes. By being informative, Estee Lauder was able to teach people about their new products which then helped persuade them to buy them. They explained how they were the only people to have this new technology and how even scientists agree that their product works best. The execution style the ads used were slice of life, lifestyle, and scientific evidence. Slice of life is used in the Advanced Night Repair ad when it says â€Å"For every woman, every night†. The product is supposed to be used nightly to reduce the signs of aging, so they stick that phrase directly into the advertisement to let people know that this is a product used in everyday life. The Double Wear Makeup SPF- 10 ad also uses slice of life in their ads. They read â€Å"whether it’s a workday, a workout, or a weekend there’s a Double Wear formula to keep up with your active day† which also shows that this makeup is perfect for every day, no matter what may be on the customer’s agenda. Lifestyle is also seen throughout all of these ads. Sensuous speaks to a male audience and tells them to â€Å"Wrap her in warmth and luxury†. Estee Lauder tries to show that the perfume is meant to make a woman feel luxurious and special when she wears it, and that it will enhance her mood. The Double Wear Lipstick enhances a woman’s life by making her life a little easier by not having to worry about the staying power of her makeup. They say â€Å"glide it on once and don’t think twice†, showing women that there is no need for touchups with this lipstick. Advanced Night Repair boasts that their product reduces the signs of aging due to â€Å"past damage caused by every major environmental assault† and will help prevent future damage. Scientific Evidence is also seen in the Advanced Night Repair ad. The ad says right away that scientists believe that DNA damage ages our skin too fast and that this product contains twenty five years of â€Å"ground breaking DNA research† and the newly patented Chronolux Technology which helps reduce the effects of aging. They then say â€Å"its tomorrow’s technology- today†, trying to make the product seem futuristic and more technologically advanced than any other serum out on the market. Scientific Evidence is also seen in the Bold Volume Lifting Mascara advertisement. The ad talks about their exclusive â€Å"BrushComber† that â€Å"gives you all the thickening of a brush with the definition of a comb†. All of these ads contain at least one of these execution styles. These styles tie into the advertising objectives for informing and persuading consumers. The scientific evidence informs potential buyers of the new technology that only Estee Lauder has, while the lifestyle and slice of life execution styles try to persuade them to buy the products due to enhancements they will make in a customer’s everyday life. Media Analysis: The media vehicles that Estee Lauder used to advertise were the magazines, Elle, Cosmopolitan, Cosmopolitan U. K, Self, Vogue, Instyle, People, and Glamour. They were also featured on department store websites, such as Macys. com and Nordstrom. com. Estee Lauder also sent out promotional company emails every couple of days to people on their mailing list. The reach for Elle Magazine is 1,105,456 customers. Estee Lauder ran their Double Wear Lipstick ad which consisted of two full page, colored bleed ads. The asking price for a colored, one page bleed ad during December is $138,175. Because they used two pages, the total cost of the ad was $276,350. The CPM of this ad was $249. 99. Elle Magazine is issued monthly, giving the advertisement a one month shelf-life. Estee Lauder also needed to order space in the magazine to advertise at least two months in advance, giving their ad a long lead time. Elle also has a high clutter due to the large amount of advertisements it contains, making it harder for Estee Lauder to impact their customers. The reach for Cosmopolitan magazine is 2,907,436 customers. Estee Lauder ran their Sensuous by Estee Lauder ad and their Double Wear Lipstick ad in Cosmopolitan. The asking price for a one page color ad is $215,900. Both of Estee Lauder’s ads were bleed ads, which costs 15% more, making them, $248,285. Estee Lauder also used two pages for their ads, and added a scent sample (prices not listed for additional insert), making the total price $496,570 per ad. The CPM of each of these ads was $170. 79. Estee Lauder needed to pay for their advertisements at least one month in advance, giving their ad a lead time of one month or longer. Cosmopolitan is a magazine that is issued monthly, so the shelf-life is also one month. Cosmopolitan is also mainly comprised of advertisements, so the there is high clutter and low frequency The reach for Self magazine is 1,516,075 customers. Estee Lauder advertised their Double Wear Makeup SPF-10 on the second cover page and the third page of the magazine. The asking price for the second cover page is $200,123. The full color bleed ad on the third page cost $97,100. The total price for this advertisement was $297,223. The CPM of this ad was $196. 05. Self is published monthly, giving the ad a one month shelf life. There is high clutter due to the large amount of ads in the magazine. The reach for Vogue is 1,298,480 customers. Estee Lauder ran several different ads with this magazine. They used the fourth cover page in October 2009 for an Advanced Night Repair ad. The asking price for the fourth cover page was $188,922. The CPM for this ad was $145. 49. Estee Lauder also ran their Double Wear Lipstick ad and their Advanced Night Repair ad which were both two page, color, bleed ads, which cost $302,266. The CPM for these ads was $232. 8 each. Vogue is also issued monthly, giving the ad a one month shelf-life. Vogue, like Cosmopolitan, is also mainly comprised of advertisements, creating high clutter. The reach for Instyle magazine is 1,738,787 customers. Estee Lauder ran their Advanced Night Repair ad on their fourth cover page. The asking price for the fourth cover page was $201,800, making the CPM of this ad $116. 06. Instyle mag azine is published monthly, giving the advertisement a one month shelf-life and there is high clutter due to the large amount of advertisements within the magazine. The reach for People Magazine is 3,615,858 customers. Estee Lauder ran a one page color bleed ad in the September 28 issue. The cost for a one page color bleed ad was $266,780. The CPM for this ad was $73. 78. People is published weekly, giving the advertisement a shelf-life of one week. Estee Lauder had to send in their printing materials about twenty six days before the publish date, creating a lead time of about 26 days. The reach for Glamour magazine is 2,389,915 customers. Estee Lauder ran their Advanced Night Repair ad which was a two page colored bleed ad. The cost of a full page color bleed ad was $200,491. The total cost for this ad was $400,982, making the CPM for this ad $167. 78. Glamour is published monthly, giving the advertisement a shelf-life of one month. Estee Lauder had to send their ads in at least a month and a half before the publishing date, giving the advertisement a lead time of a month and a half or longer. Estee Lauder also sent out many promotional emails throughout the course of this time frame. These emails, however, were only for people who entered their names on a mailing list on the company’s website. There was no clutter in these emails as they were directly from the company and only pertained to their products. These emails were sent out every few days, giving them a shorter shelf-life than magazine ads. Estee Lauder actively used sales promotions to sell products. They often offered free gifts with purchases over a certain amount. For example, in September, Macy’s offered a free gift bag filled with makeup with any Estee Lauder purchase of $29. 50 or more. This gift was advertised by Estee Lauder in the September 28 issue of People Magazine. Within this gift bag was a deluxe sample of Advanced Night Repair and two Double Wear Lipsticks, which were popular products advertised by the company during this time period. Nordstrom also offered free gifts with any $39. 50 Estee Lauder purchase in October. Customers had a choice of four bags filled with goodies that either lifted, reduced, toned, or prevented aging. This gift bag was valued at $125. In their own promotional emails, Estee Lauder also advertised free shipping on their website with purchases over $50. They also gave three free samples of the customer’s choice with any purchase. During November, Estee Lauder had a free gift bag with purchase of $39. 50 that was also valued at $125. Customers were also able to choose their own skincare and makeup shades for their gift. Once this promotion was over, they moved on to their Color Spectacular Promotion. With any Estee Lauder fragrance purchase, customers were able to buy the Estee Lauder Color Spectacular Cosmetic Traveler for only $55. This Traveler contains twenty five shades of eye shadows and blushes, mascaras, eyeliners, lipsticks, brushes, a travel mirror, and two cases, making it worth over $340. This promotion started on November 16th on Estee Lauder’s website. The promotion started being offered at Macy’s on November 20th. This promotion is still currently in progress. Financial Overview: During the past three years, Estee Lauder’s total sales have risen by over one billion dollars. The total sales increased from $6,463,800,000 in 2006 to $7,910,800,000 in 2008. Their net income has also increased dramatically. Three years ago, their net income was $244,200,000. Last year, their net income rose to $473,800,000. Conclusion: No evidence of pre-testing or post-testing has been found in research for Estee Lauder. Estee Lauder has been working on both market penetration and production development. Their older skincare and makeup products have done extremely well in the past three years and their sales continue to grow at a steady rate. They have also introduced new skin care products as a part of their product development which will also have a dramatic effect on their sales. Although the United States and the Americas has continuously been the number one country in terms of sales, Estee Lauder has been focusing more on increasing their market shares in the Asia-Pacific region. This is due to the down turn in the economy that has been happening over the past two years in the United States. They hope in the future that this area will soon become the number one buyer for their products.